• Aishwarya Mahar

Congress' terrible social media strategy -It attacks BJP on everything which it itself is guilty of.

Updated: Apr 24, 2021

From the capitalist and modern attitude Rahul Gandhi had pretended to bring on table before 2014 Lok Sabha elections to turning into a crooked, anti-business socialist, Rahul Gandhi and his echo chamber, Congress have come a long way.

What some might see as a sign of an ideological evolution of the party is merely quest for a suitable political rhetoric for it's de facto leader, Gandhi keeps on opening cans of worms which come to bite himself in the back.

In 2015, merely half a year after the 2014 Lok Sabha elections in which BJP won a thumping majority and Congress failed to cross the half-century mark, Rahul Gandhi began the 'suit-boot ki sarkar' jibes at Modi in an attempt to alienate the low and middle income voters from the BJP. The problem? Rahul's family is marred with allegations of scams worth thousands of crore of rupees, lavish holidays, parties and staying in the royal government allotted bungalows while Modi comes from a humble background and his family still resides in their private apartments without security. Tales of Nehru-Gandhi's use of government resources for their private use were never unknown. These jibes led to the Congress' IT Cell counterparts at BJP to bring the infamous trips Nehru-Gandhi family took on warships amongst other things - things which Congress would have liked to be forgotten.

Then came the 'Chaiwala' jibes referring to Modi's past job as a tea-vendor in his teenage in an attempt to portray him as unqualified for the highest office in the government. What Rahul didn't seem to care was that his only qualification in the field of politics was contesting from a seat which his family had held for years and belonging to the Nehru-Gandhi family. On the other hand, Modi is a three-time chief minister of Gujarat which had experienced rapid growth and development under his administration. (To add insult to injury, Rahul lost his family bastion to BJP's Smriti Irani in the very next elections). Rahul led congress committed the only thing one must never do in politics of India - trash on success story of a poor child becoming into a larger than life persona. Needless to say BJP did not leave any opportunity to hit back with series of allegations on Gandhi ranging from his academic qualifications to administrative experience or the lack thereof. Mr. Modi himself picked up the sweet sweet moral currency during his four rallies in Gujarat where he said

"I am the son of soil. How dare Congress insult your son? I am a poor man who has taken the seat of power from the Congress and they are very angry with me. They believe it is theirs as if they have inherited it. I am a chaiwala, I sell only tea. I will never commit the sin of selling the country."

In the run up to the 2019 Lok Sabha polls, Rahul decided to reuse his 'Chowkidar Chor Hai' swipe at the incumbent Prime Minister to allege that the man meant to protect public money was stealing it in reference to Rafale deal which had already been given a clean chit by the Supreme Court. BJP not only ran the more successful 'Mai Bhi Chowkidar' campaign but un-palled the discussion on the very long list of scams and corruption scandals the Nehru-Gandhi family and the Congress was involved in. Needless to say, it was a shitshow for Congress when Rahul Gandhi was ordered by the Supreme Court to tender an unconditional apology for his remarks in the wake of the April 10 verdict of the Supreme Court regarding the admissibility of certain documents produced by the review petitioners in the Rafale aircraft purchase matter. Gandhi had earlier said

"Supreme Court ne clear kar diya hai ki chowkidar ji ne chori karwayi (Supreme Court has made it clear that chowkidarji got the theft done)"

In more recent news, the Congress' echo chamber has grown fond of attributing any and every legislative policy to "Ambani-Adani" alleging the government has been providing unfair advantages to the two business conglomerates without any shred of evidence. Rahul went on two adapt the famous family planning slogan, 'Hum do hamare do' in the form of an innuendo to allege that 'Ambani-Adani' dictate the government which in turn is headed by Shah and Modi. The only problem, senior congress' leaders who wrote a letter to the interim party president demanding reform and pointing toward end of dynasty poltics, were sidelined from various party posts; Rahul Gandhi (with arguably the worst electoral track record as a party head and after losing his own Lok Sabha seat) is being reprojected as a candidate (and de facto winner) for the post of party president; Priyanka Gandhi without a penny's worth of administrative experience has been appointed to a senior post in the party. All of these point toward one jarring fact - Congress itself is run by and run for a specific family - Nehru-Gandhis. Throwing stones at the other party in the form of an baseless allegation when your own party's foundation is built on the same principle doesn't obviously go down very well with Indians anymore.

However, all things considered, with the Congress campaign to induct 5 lakh members into Congress' social media IT cell effectively turning Twitter and Facebook into political echo chambers, It will be to see whether Congress pulls an unlikely win from these irrational campaign policy or succumbs to it's self-inflicted wounds of bad campaigning, as usual.